Culture-jamming is the practice of using the American culture to point out the flaws of the American culture and its values. Culture-jamming comes in the forms of advertisements, holidays, magazines, cartoons, and commercials. Culture-jamming “fights fire with fire”, thus advertisements are used to discourage advertisements and holidays to discourage consumerism, making culture-jamming an ironic method of awareness and action. Culture-jamming spreads awareness about the third world war, which is argued, will take place mentally, inside our own heads. They bring to awareness in the forms of satire, irony, and parodies the many different aspects of the “mental environmentalist”, thus discouraging consumerism, replacing it and other mindless and mentally static activities with civic engagement and intimate interaction, and promoting the freedom of speech and the access involved to have your voice heard.
Culture-jamming is one of the best tools for activism. I fully believe in its effectiveness and its aim to make us all think twice about what we consider to be “the norm”. Its messages and methods of being heard are radical, but nonetheless successful and I think it’s just the slap in the face that America needs to wake up and start changing.
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